Consumer Behavior Study on Date Consumption

Introduction

This study aimed to explore the dietary habits, preferences, and consumption patterns of dates among end consumers. Conducted through in-depth interviews, the research focused on understanding the factors influencing date consumption and the potential market gaps.

Objective

The objective was to understand consumer preferences for different types of dates, their purchasing behavior, and the factors driving or hindering date consumption. The study also sought to identify opportunities for new date-based products.

Methodology

The research involved qualitative interviews with participants, divided into users and non-users of dates. Discussions covered various topics, including lifestyle, dietary habits, brand preferences, and social media influences on consumption.

Key Findings

• Consumption Patterns: Regular consumers of dates preferred certain varieties and had specific reasons for their choices, such as taste and health benefits.
• Market Gaps: There was a demand for a greater variety of dates and innovative packaging options. Some participants expressed interest in trying new date-based products like energy bars and spreads.
• The study highlighted several opportunities for expanding the market for dates, especially through product innovation and targeted marketing strategies that leverage social media influence.

Conclusion

The study highlighted several opportunities for expanding the market for dates, especially through product innovation and targeted marketing strategies that leverage social media influence.