Scimitar Research has been more than just a service provider; they've been a true partner. We've collaborated on numerous projects, and their proactive approach, innovative thinking, and ability to deliver results even under tight deadlines are key reasons why we consistently turn to them.
CONCEPT TESTING
We collaborate with businesses to move beyond just brainstorming by offering concept testing that helps refine a shortlist of feasible ideas for the next stages of product development.
Through a combination of qualitative and quantitative methods, we explore consumer perspectives on various concepts, assessing whether the product proposition, the problem it addresses, and its key benefits resonate with your target audience.
By examining different elements, using creative qualitative testing tools, and benchmarking against our norms database, we pinpoint the concepts with the greatest potential. This allows us to identify areas for refinement, providing valuable insights to guide you through the next phase of development.
By uncovering the consumer view, we can provide clear direction on where to focus product development.
Concept testing can be valuable tool for determining the target audience for a product and understanding how to reach them.
By putting consumers and their needs at the heart of product development, you can develop products and services that outperform the competition.
SCIMITAR RESEARCH
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