WEB ASSISTED TELEPHONE INTERVIEWS

This method is a mix of both telephonic and web-based approach to gather critical insights from decision makers on a research project. This methodology is typically used for surveys which contain images, videos, sounds and even other web pages to make respondent understand the product/service.

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01
Phone Screening and Validations
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02
Send out Survey Link
03
03
Phone and Email Follow-ups
04
04
Ensure Survey Completion

Best suited for Max Diff and Conjoint surveys including complex survey designs specially for below research objectives

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Concept Testing
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Product Research
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Consumer Buying Behavior

APPROACH - WEB ASSISTED TELEPHONE INTERVIEWS (WATI)

Based on the screening criteria and project scope, Scimitar Research filters its internal database to identify the best-matching profiles. For specialized or niche research topics, our team actively sources relevant respondents through desk research and premium data platforms.

Interviewers then validate all shortlisted profiles using trusted sources such as LinkedIn, ZoomInfo, and D&B. The most suitable candidates are contacted via phone, where the research scope and objectives are explained. The interviewer also conducts a screening process to gain a broad understanding of the respondent's role and responsibilities.

Qualified respondents are invited to participate and share their insights through an online link. These survey links are self-routing, guiding respondents based on their previous answers. These routing can range from simple to highly complex, depending on the research needs.

SCIMITAR RESEARCH


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